Toyota Concept Vehicles


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Entune™ is a revolutionary in-car experience that keeps you and your Toyota connected. It?s never been easier. Just download the Entune™ mobile app to applicable phones, and you can access a variety of in-car applications from your phone. You can control the applications by using the touch screen or voice commands (Bing only at launch). Entune™ will be available as an option on select models this year.




Bring the power of a decision engine to your car with Bing, the decision engine from Microsoft®. Its voice-activated search and organized results will help you travel with confidence.



There is always something to listen to with iheartradio. With access to more than 750 local radio stations from across the country and exclusive artist content, you won't know what to listen to first!



Listen to the music you love with Pandora personalized radio. Create your own radio stations based on your favorite songs, artists and genres. Every drive can have the perfect soundtrack.



Seeing a movie on a whim has never been easier with Movie-tickets.com. You can find local movie times, read movie reviews and even purchase tickets while in your car.



Decide where you want to eat while you?re on the road with OpenTable. You can browse local restaurants by cuisine, price and availability. Once you settle on a restaurant, you can make a reservation from inside your car.

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New Prius v and Prius c Concept Make Their Worldwide Debut

-Prius v fits the lifestyle of young, active families
-Prius c Concept an inspiration for future small, entry hybrid
-Plug-in to arrive in the first half of 2012

DETROIT (Jan. 10, 2011) ? Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show.  In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.
With the expansion of the Prius family, a new evolution of vehicles will further increase the acceptance of hybrids with Prius' same core values of high fuel economy, low emissions, proven technology and environmental stewardship.
"This is no ordinary family.  It's a modern family with a Prius for everyone," said Bob Carter, Toyota Division group vice president and general manager.  "The Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well.  They will all share common Prius attributes but will be unique, with a special appeal to different buyers."
The Prius midsize liftback has accounted for more than 955,000 sales in the U.S. since it was introduced in 2000.  The third-generation Prius, which reached dealerships in June 2009, has continued the hybrid's heritage of exceptional fuel economy and low emissions, while becoming the third-best selling Toyota passenger car in the U.S.
The Prius has also been a technological flagship vehicle, offering new features to the Toyota brand like Touch Tracer Display, Solar Powered ventilation, Smart Key System with Push Button Start, Lane Keep Assist, an Advanced Parking Guidance System and LED headlamps.

Prius v: "Versatility" for Young, Active Families
The new Prius v, with "v"  expressing the vehicle's versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA.  It will share the current generation Prius' platform and Hybrid Synergy Drive technology.  Featuring a compact exterior yet spacious interior, the Prius v will feature over 50-percent more interior cargo space than the current Prius.
With a balance between outstanding spaciousness, refined style, and smooth aerodynamics, Prius v has a low 0.29 coefficient of drag, which does not inhibit the vehicle's convenient packaging.  It is a new vehicle designed from the ground up, with a shape that evolved from Prius rather than being an elongated version.
The exterior styling is sleek, rounded and bold, with an extended roofline that allows the vehicle to retain the triangular silhouette symbolic of Prius.  The trapezoidal-shaped front features sharp-edged headlamps, wind-slipping aero corners for improved aerodynamics and an enlarged under grille, which all help create a unique design evolving from the current Prius.  Prius v's rear styling is highlighted by a refined backdoor panel, intricate combination taillights and a specially designed roof spoiler that improves air flow.
Inside, the Prius v emphasizes overall proportion with spaciousness and flexibility for active families.  Comfortable interior space and good visibility has been assisted by a high seating position, ample head room, and an impressive 38-inch couple distance, providing generous rear legroom.  A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid vehicle on the market and better than some compact SUVs.
Comfortable seating for five is specifically designed for young families.  Sliding second row seats allow for easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort.  The 60/40 split, folding rear seats present four different seat arrangements that provide excellent usability for passengers and luggage, while a fold-flat front-passenger seat allows for extremely long cargo.
Also available, and a Toyota-first, is a resin Panoramic View moonroof with power retractable sun shades that provides an open atmosphere in the cabin with a 40-percent reduction in weight as compared to conventional glass roofs of the same size, and excellent heat insulation performance.
Up front, instrument-panel controls, including a single-dial air-conditioning control and a center-mounted digital combination meter, provide an advanced look and user-friendly command.  The driving controls - including the Push Button Start, parking switch, electronic shift lever, and driving mode selection - are distinguished by silver trim.
Despite the spaciousness of a family friendly midsize vehicle, the Prius v will deliver estimated EPA fuel economy ratings of 42 mpg city, 38 mpg highway and 40 mpg combined, the best fuel economy ratings of any SUV, crossover, or wagon on the market.  It will also emit 66-percent fewer smog-forming emissions than the average new vehicle.
Like the current generation Prius, the Prius v is a showcase of technology that will include many of the same standard features.  Four driving modes (Normal, Power, Eco and EV) satisfy a variety of road conditions and driver preferences.  A Smart Key System with Push Button Start, an electronic shift lever, Hill Start Assist Control (HAC), and a back-up camera are standard.  Available options include energy-efficient LED headlamps, Dynamic Radar Cruise Control with a Pre-Collision System (PCS), and Advanced Parking Guidance System.
For a high level of safety, there are seven airbags, a high-strength cabin and an energy-absorbing body structure with impact beams, cross members and leg absorption pads.  New driver and front-passenger seat design helps lessen possible whiplash injury during a collision.
Like all Toyota models, the Prius v will feature Toyota?s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist.  It also features the standard Smart Stop Technology brake-override system.
Prius v will be one of the first Toyotas with the Entune™ multimedia system.  For the first time ever in an automobile, this innovative new system leverages the mobile phone to provide a richer in-vehicle experience with fully integrated and wireless upgradeable navigation, entertainment and information services.
Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing, OpenTable,  and movietickets.com,  along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, news and sports.
Toyota Entune brings the largest selection of music options available to a vehicle, including iheartradio's 750+ stations, Pandora's personalized music, the driver's personal songs from portable media players and iPods (via USB or Bluetooth audio streaming), and more than 170 stations from XM satellite radio.
Featuring a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road, Toyota Entune eliminates the need to memorize thousands of voice commands and helps reduce driver distraction.
Entune will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set "Quick Reply Messages."
Prius v will combine Entune with a standard Display Audio system rich with dynamic entertainment and communication features.  The system will include HD Radio with iTunes tagging for future purchase; XM radio, weather, sports, stocks and local fuel pricing; Bluetooth hands-free phone and wireless audio; and full iPod integration including music and video.
A new evolution in hybrid vehicles with excellent cargo space and Prius' heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in late summer 2011.

Prius c Concept: Small "city"-centric Hybrid Vehicle
While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy.  The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.
This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior.  It will include many advanced technology features, including some offered on the current Prius.
Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any "cordless" hybrid.
Prius Plug-In Vehicle: the Best of Both Worlds
Since its initial launch 10 years ago, one of the Prius' main efficiencies has been a hybrid system with its own on-board recharging system that never needed to be plugged in to take people where they wanted to go.  With the addition of new technology and shifts in the market, the Prius Plug-in Hybrid is the family member that represents the best of both worlds - the superior fuel economy of the Prius with added EV driving capability.
Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at speeds up to 60 mph.  Its compact Lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts.  It can be "topped off" anytime with a convenient short charge.
After the EV power is depleted, the Plug-in performs like an economical third-generation Prius, the most fuel efficient midsize hybrid vehicle in America.  Unlike pure EVs, it will be a seamless transition for consumers, with the only difference from a regular Prius is that it can be plugged in at convenient intervals.
Currently, more than 150 Lithium-ion-battery powered Prius Plug-ins are part of a demonstration program in several U.S. cities.  The program?s goal is to demonstrate plug-in technology, educate and inform the public, evaluate performance, and better understand the benefits to future customers.  This will help pave the way for an on-sale target in the first half of 2012.
The Plug-in will be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and New Hampshire) where nearly 60 percent of all Prius models are currently sold. Availability in all remaining states will be a year later.
When it comes to market, the Prius Plug-in will represent the most eco-sensitive and advanced choice within the Prius brand of products.
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1.8-liter four-cylinder engine with VVT-i
Engine horsepower:
98 hp @ 5,200 rpm
Engine torque:
105 lb-ft @ 4,000 rpm
Electric motor:
Permanent magnet synchronous motor
Electric motor power output:
80 hp/153 lb-ft torque
Hybrid system net horsepower:
134 hp
Emission rating:
SULEV/Tier 2 Bin 3
Electronically controlled continuously variable transmission
Drive System: 
Hybrid battery pack:
Nickel-metal hydride
Estimated fuel economy:
42 mpg city/38 mpg hwy/ 40 mpg comb.
Dimensions (inches)
Overall Length: 
Overall Width:  
Overall Height:   
Ground clearance:            
Coefficient of Drag:   
16-inch alloy wheels
17-inch alloy wheels (optional)
Tire Size:                      
16-inch:  205/60R16
17-inch:  215/50R17 (optional)
Seating Capacity:         
EPA class rating:    
Midsize Station Wagon





The first-generation Toyota RAV4 EV went into production in 1997. Powered by a nickel-metal hydride battery pack, it had a real world driving range of 80-110 miles on a single charge. 1,484 vehicles were sold or leased in the U.S., and more than half of those are still on the road today.

The second-generation RAV4 EV demonstration vehicle represents an important milestone in Toyota?s unique collaboration project with Tesla. A key aspect of the partnership is to establish a new product development model that incorporates Tesla?s streamlined, quick-action approach. Under this new process, Tesla is responsible for supplying the powertrain and related components according to Toyota engineering specifications while Toyota works to seamlessly integrate the powertrain.

In comparison to the RAV4 V6, the RAV4 EV electric powertrain adds 220 pounds, yet the rate of acceleration is nearly equal. Actual real world driving range is approximately 100 miles from a full battery charge. The demonstration vehicle features distinct exterior styling changes, including a new front bumper, grille, head lamps, fog lamps, and 18? alloy wheels. The interior received custom seat trim, multimedia dash displays, push-button shifter and dashboard meters. The RAV4 platform brings a 73-cubic-foot cargo area with rear seats folded down ? no cargo space was lost in the conversion to an electric powertrain. The technical features and appearance of the RAV4 EV demonstration vehicle will serve as targets for the fully engineered, market-ready vehicle, expected to launch in 2012.

For more information on the RAV4 EV, please visit  www.toyotarav4ev.com.

2010 SEMA Show: Toyota Prius PLUS Performance Package

2010 SEMA Show - Toyota Prius PLUS 
Performance 001
The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD).  Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling.  The new PLUS package also features several Toyota accessories that complement the Prius' core values of Eco and Advanced Technology.  The end result is a more fun-to-drive, performance-enhanced Prius that maintains its industry-leading fuel efficiency.
The Prius PLUS Performance Package starts with a seven-piece aerodynamic body kit including a uniquely styled rear diffuser, which enhances its already sleek appearance and maintains its 0.25 coefficient of drag.  The aero kit also includes front and rear bumper spoilers and side skirts, which are complemented by race-inspired 17-inch forged wheels.  Their higher strength-to weight ratio assists in keeping the corner weight down and performance up, while maintaining the Prius' overall light vehicle weight and high fuel efficiency.  The wheels are fitted with low profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius' rolling resistance. 
The PLUS package delivers surprising traction and handling without sacrificing any fuel efficiency.  Improved performance handling is achieved with the installation of sport-tuned lowering springs that provide a lower center of gravity, enhancing the vehicles on-road performance through quicker turn-in, enhanced steering response and improved cornering ability.  A rear sway bar is added to reduce body roll for flatter, more stable cornering and maneuverability.

The package also includes exclusive floormats with a "PLUS" logo and a unique "PLUS" exterior badge. 
The new Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota and will be available in limited production beginning in April 2011.
# # #
Toyota Prius PLUS Performance Package Features
- Seven-piece aerodynamic body kit includes uniquely styled rear diffuser, front and rear bumper spoilers, and side skirts
- 17-inch unique forged wheels
- 215/45R17 tires
- Lowering springs
- Rear sway bar
- Floormats with PLUS logo
- PLUS exterior badge

The Plug-in Prius



Everyone's buzzing about Plug-in Cars. So what's Toyota up to? The Prius Plug-in Hybrid Vehicle (Prius PHV). Based on the 3rd generation Prius, Prius PHV combines the proven practicality of Hybrid Synergy Drive® with compact, lightweight lithium-ion batteries to extend its fully electric driving range.

And now for the question on everyone's mind: timing. Prius PHV is expected to launch in 2012. How much? The price hasn't been set.

What are the advantages of Prius PHV?

  • The best of both worlds: electric-only driving for a maximum of approximately 13 miles, plus an anticipated 50 MPG-rated hybrid driving that totally eliminates range anxiety.
  • Full recharging from a standard 110V household electric outlet in only 3 hours.
  • The proven reliability of Prius HSD (Hybrid Synergy Drive®).


The idea of battery-powered cars is cool. But in reality, the weight, size, cost and durability of the large capacity batteries required to fully power Electric Vehicles (EV) are critical issues that aren't fully solved. Toyota's answer? Small lithium-ion battery packs that complement the proven Prius hybrid-electric power train.

Prius PHV's lithium-ion batteries are lightweight and compact, weighing a total of just 330 lbs. So you get useful EV power and driving range without the costs of an electric-only EV battery, while maintaining plenty of cargo space and seating for five. Also, charge time from a standard 110V household outlet is only 3 hours.

The powerful lithium-ion battery packs ensure strong, seamless acceleration up to approximately 60 mph on electric-only power.

Built to last for the life of the vehicle, Toyota's lithium-ion batteries have undergone more than three years of coordinated field testing in Japan, North America and Europe in a wide variety of climatic environments and driving conditions.

Why doesn't Prius PHV use a bigger battery? Prius PHV may not be for every driver. But, there is a significant population of drivers that travel less than 13 miles or so roundtrip per day or that have access to a standard 110V outlet both at work and at home. For these drivers, Toyota is of the belief that the smaller the battery in a PHV the better, both from a total life-cycle assessment (carbon footprint) point of view, as well as a cost point of view. Research has shown that plug-in hybrid vehicles with smaller batteries, charged frequently (every 20 miles or less) with average U.S. electricity produce less green house gas emissions than conventional hybrid vehicles. (According to a 2009 Carnegie Mellon University study).


With a fully charged battery, Prius PHV can travel a maximum of approximately 13 miles in EV mode. Range will vary based on a variety of conditions and driving styles.

On electric-only power, Prius PHV can accelerate up to approximately 60 mph. Once the EV-mode charge is depleted, it resumes normal, full-hybrid mode and operates like a regular Prius. So Prius PHV drivers will experience the same useful and reliable range that Prius drivers have come to expect.

Wouldn't a bigger battery mean greater EV range? In theory, yes. But Toyota believes many Prius drivers don't want or need the trade-off in added weight, costs and charging time. Through ongoing research, including the Prius PHV demonstration program (see below), Toyota will be able to plan future PHV and Electric Vehicles to suit an even wider group of drivers.


Prius PHV doesn't require a special charging station. With a standard household 110V electrical outlet, you can recharge it in approximately three hours. With a dedicated 220V outlet, recharging takes just one and a half hours. It's that easy. And as more cities and businesses build public and private charging stations, it will be even easier.



In the early 2010s, Toyota plans to sell a million hybrids per year globally, a majority of those in North America.  To accomplish this, Toyota will launch eight all new hybrid models over the next few years.  These will not include next generation versions of current hybrids; instead, they will be all new dedicated hybrid vehicles, or all new hybrid versions of existing gas engine models.
The heart of hybrid technology is its battery.  Since the early 90's, during the early stages of first-generation Prius development, Toyota has been committed to in-house R&D of advanced nickel-metal hydride batteries.  Through three generations of Prius and a total of seven full-hybrid models, it has systematically reduced size, weight and cost while improving energy density, quality and reliability.
Toyota's joint venture partnership with Panasonic has been a key element of its success in the advancement of hybrid technology.  Later this year, Panasonic EV Energy (PEVE) will have three separate, fully operational production facilities with a combined capacity of more than one million units per year.